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Complainant Name:
Cleaning Products Industry Association

Clauses Noted: 1

Publication: Prima magazine


Dr Andrew Williams Director General of the UK Cleaning Products Industry Association (UKCPI) complained on behalf of the organisation that an article made several inaccurate claims about the chemical make up of everyday cleaning products. The complainant asked the magazine to provide examples of actual products on the market to support the claims made in the article.


The magazine accepted that it was unable to provide examples of products to substantiate the claims in the article and that it was therefore misleading. The magazine agreed to the following undertakings: a) the removal of the original article from the Prima website; b) no reference be made to the disputed information in future editions of the magazine; c) a letter of apology to Dr Williams and the UKCPI from the editor of Prima for the inaccuracies in the article; d) a willingness to consult with UKCPI, or one of its senior representatives, where appropriate, on any future articles relating to cleaning products; and e) avoid using the source material on which the article was based without first seeking clarification from the UKCPI, or one of its senior representatives.

The magazine also agreed to publish the following correction:

In the January 2007 issue of Prima in a feature entitled How Toxic Is Your Home? we accept that claims, regarding the toxicity of various cleaning products, were inaccurate and misleading. The UK Cleaning Products Industry has assured us that they always have and continue to take environmental and human safety as its highest priority".

The complaint was resolved on this basis.

Report: 76

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