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Complainant Name:
J Chandler & Co (Buckfast) Limited

Clauses Noted: 1

Publication: Scottish Daily Star


J Chandler & Co (Buckfast) Limited complained through Watersule Solicitors that a photograph illustrating an article about underage drinking – showing an individual holding a bottle of Buckfast Tonic Wine – was misleading, as the newspaper had not made clear that the photograph had been staged by police.


The complaint was resolved when the newspaper published the following clarification:

On Thursday December 27 we ran a front page story under the headline ‘Shame of Scotland’s child drunks’ which carried statistics on the number of children arrested for being drunk and incapable. The article was accompanied by a photograph which depicted a young person apparently under the influence of alcohol sitting on a swing holding an empty bottle of Buckfast Tonic Wine. We did not make clear to readers that the picture was posed by a model and was not a real situation. We accept that we should have done so in an accompanying caption.

Report: 77

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