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Complainant Name:
J Chandler & Co (Buckfast) Limited

Clauses Noted: 1

Publication: Scottish Daily Star


J Chandler & Co (Buckfast) Limited complained through Watersule Solicitors that a photograph illustrating an article about underage drinking showing an individual holding a bottle of Buckfast Tonic Wine was misleading, as the newspaper had not made clear that the photograph had been staged by police.


The complaint was resolved when the newspaper published the following clarification:

On Thursday December 27 we ran a front page story under the headline Shame of Scotlands child drunks which carried statistics on the number of children arrested for being drunk and incapable. The article was accompanied by a photograph which depicted a young person apparently under the influence of alcohol sitting on a swing holding an empty bottle of Buckfast Tonic Wine. We did not make clear to readers that the picture was posed by a model and was not a real situation. We accept that we should have done so in an accompanying caption.

Report: 77

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