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Complainant Name:
Ian Adams-Lane

Clauses Noted: 1

Publication: Horse and Hound

Complaint:

Ian Adams-Lane of “Team Balanced’ Horse Feeds”, Byhurst Farm, complained that the caption to a photograph of his two scurry ponies – “Rhubarb” and “Custard” – tied to a lorry would have misled readers to believe that the ponies had been left unattended. He raised concerns that the photograph had been digitally manipulated to remove the lorry’s branding and possibly the people attending to them.

Resolution:

The magazine sought to explain that the photograph was taken speculatively as a general picture and added to the magazine’s photo archive. It was used to accompany an article reporting that ponies should not be left unattended unless they were in a trailer. The magazine acknowledged that the caption to the photograph should have made clear that there was nothing to suggest that the ponies featured had been left unattended. The editor ensured that the picture and news desk were aware of the seriousness of the error and deleted the picture from the magazine’s database.

The magazine also published the following apology and correction in response to the complaint.

Apology: In last week’s news story “Conduct guide set up for competitors” about the BHS’s new code of conduct we used a photograph which appeared to show two ponies tethered to a horsebox and left unattended. We accept this was totally misleading and that the ponies in the photograph were not left unattended and were being fully monitored.

We apologise unreservedly to the horsebox owner Mr Mike Ridley and to Mr Ian Lane and Mrs Charlotte Adams-Lane, owners of the two ponies in the photograph, for any distress this may have caused.

The complaint was resolved on that basis.

Report: 77



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