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Complainant Name:
Elaine Benton

Clauses Noted: 1

Publication: Look Magazine

Complaint:

Elaine Benton of Berkshire complained that the front cover of the magazine pictured Jennifer Aniston with the caption Im having a baby!. However, the article itself made clear that Jennifer Aniston was only thinking about having a baby with her partner.

Resolution:

The magazine argued that single as opposed to double quotation marks would have distinguished the claim as a paraphrase rather than a direct quotation. However, the editor emphasised that the magazine valued its relationship with its readers and that it would never seek intentionally to mislead them. The editor was happy to write to the complainant to apologise and assure her that her comments and concerns had been taken on board for the future. The complainant accepted this, along with the reimbursement of the cover price, as a resolution to her complaint.

Report: 77



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