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Complainant Name:
David Butterfield

Clauses Noted: 1

Publication: Sale & Altrincham Messenger

Complaint:

David Butterfield complained about the photographs of students celebrating their exam results which accompanied a GCSE supplement. He said the pictures were clearly taken months before the results were known.

Resolution:

The newspaper accepted that the pictures were taken in advance of the exam results being known but argued that there was nothing in the supplement to suggest otherwise. The editor said that although the newspaper’s intention was not to mislead its readers, she could understand how a misunderstanding could have occurred. She therefore undertook to state clearly in the following year’s supplement the conditions in which the photographs were taken.

The complaint was resolved on this basis.

Report: 78



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