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Complainant Name:

Clauses Noted: 1

Publication: Vogue


Elaine Burnell, a retailer selling pashmina hand woven in Nepal, complained that an article on the scarf inaccurately claimed they were produced only in Kashmir. She clarified that pashmina were produced in countries and regions bordering the foothills of the Himalayan mountain range, including Nepal.


The magazine said the article was a trend story about the return of the scarf rather than an in depth piece on the provenance of the pashmina. The complainant said that despite this, the information on the production of pashmina which was widely available should have been accurate and there was no way of knowing the damage caused to pashmina sales by the article.

The complaint was resolved when the magazine published the following correction:

Correction: In an article about the return of the pashmina in the November 2008 issue of Vogue, we incorrectly stated that, in order to be an authentic pashmina, they must be produced in Kashmir. We are now informed that they may also be produced in other regions of the Himalayas, including Nepal.

Report: 78

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