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Complainant Name:
Graham Winterbottom

Clauses Noted: 1

Publication: Daily Mirror


Graham Winterbottom, of Winterbottom Schoolwear - distributors of the Reflazer safety blazer - complained to the Press Complaints Commission that the newspaper had inaccurately stated that the blazer did not work and that a spokesperson for the charity BRAKE had said sales of the product should be stopped pending further tests.


The complaint was resolved when the PCC negotiated the following letter, which appeared under the headline ‘Reflazer Safety blazer':

As supplier of the Reflazer safety blazer, we must take issue with your article (October 27) that claimed it does not work.

Others who have tried it - including local authority Road Safety Officers, teachers and school pupils - immediately saw the effect and recognised it as a valuable road safety aid. The reflective strips on the blazer do not light up as if by magic - "retroflective" materials, like high-vis clothing, road signs and cats-eye, shine light back to the source, ie, from headlights back to the driver.

Reflazer was not, in addition, "the brainchild of the Schoolwear Association", and road safety charity BRAKE has never said Reflazer should be withdrawn for further tests or authorised anyone else to say it.

The Reflazer blazer works superbly well in the context it was designed for - to make the wearer more visible to oncoming vehicles at night.

Graham Winterbottom

Winterbottom Schoolwear

Date Published: 16/03/2010

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