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Complainant Name:
Mrs Jessica Booth

Clauses Noted: 1

Publication: Daily Mail


Mrs Jessica Booth complained to the Press Complaints Commission that an article concerning the popularity of ‘labour coaches', also known as doulas, was inaccurate and misleading.


While the newspaper did not accept that it had breached the terms of the Editors' Code, the complaint was resolved when the PCC negotiated the publication of the following readers' letter:

It's claimed that the NCT, formerly the National Childbirth Trust, is running courses as part of plans to set up Britain's first national network of ‘labour coaches', known as doulas (Mail). In fact, the first national Doula network, Doula UK, was established in 2001.

It's true some doulas charge up to £1,000 but in my experience, the vast majority cost considerably less.


Llanbedrog, Gwynedd

Date Published: 21/01/2011

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