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Complainant Name:
Mr Matthew Robinson

Clauses Noted: 1

Publication: Daily Mail

Complaint:

Mr Matthew Robinson of Preston complained to the Press Complaints Commission about an article reporting on research into the effectiveness of an asthma pill when compared to inhalers. He said that, contrary to the article's central assertion, the research did not show that the pills were ‘more effective than inhalers'.

Resolution:

The matter was resolved when the newspaper agreed to include a sentence making clear that equivalent effectiveness was not proved after two years, but only up to two months, and to amend the headline to read ‘Once-a-day asthma pill as effective as inhaler and easier to take'.

Date Published: 29/07/2011



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