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Complainant Name:
Samir Gharbaoui

Clauses Noted: 1

Publication: Daily Mirror

Complaint:

Samir Gharbaoui complained to the Press Complaints Commission on behalf of SOS Clothes Ltd, a textile recycling company, that the newspaper had published misleading material in breach of Clause 1 (Accuracy) of the Editors' Code of Practice. The newspaper had illustrated an article about organised gangs who steal clothing donations from charities with an image of an SOS Clothes Ltd leaflet asking for clothing donations. The complainant said that this was unfairly damaging to the company's reputation; it had been the main fundraiser for its charity partner for over three years.

Resolution:

The newspaper said that it would be very difficult for anyone to recognise the company to recognise SOS Clothes Ltd specifically from the small image, which had been used to illustrate the general practice of clothing collection. It provided an example of a leaflet produced by a different organisation that looked similar. Nonetheless, the complaint was resolved when the PCC negotiated the publication of the following clarification:

On 20th June we published a report into gangs who steal clothes which have been donated to charity and bogus charity collectors. We illustrated a fact box from that article with a leaflet from SOS Clothes Ltd. We would like to make clear that SOS Clothes Ltd is a genuine and licensed clothes collecting company which donates at least 4000 per month to the Tree of Hope children's charity and has donated over 120,000 so far.

Date Published: 12/09/2011



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