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Complainant Name:
Sally Low

Clauses Noted: 1

Publication: Daily Mail


Sally Low, the managing director of Low Associates, complained to the Press Complaints Commission that an online article was misleading in claiming that she had "boast[ed] she could put clients in touch with ministers". This allegation, which appeared to be based on an erroneous comment by a Labour MP, stemmed from an event her company had helped to organise (for the British Chambers of Commerce) at which two front bench politicians participated in a debate in front of an invited audience. Low Associates had not been responsible for inviting the politicians and the event could not reasonably lead to the implied conclusion that the company was acting improperly. The complainant pointed out that her company's website made quite clear that "we do not lobby government (ie seek to influence or amend legislation or policy) on behalf of clients". The whole tenor of the article was misleading.


The complaint was resolved when the PCC negotiated the publication beneath the online article of the following apology:

Further to the article above, we have been asked to make clear that Low Associates does not arrange private meetings with ministers for clients. We are happy to make this clear and are sorry for any confusion.

Prior to the PCC's involvement the newspaper had agreed to amend the original headline to the story and to remove a quoted comment made by a Labour MP.

Date Published: 24/10/2011

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