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Complainant Name:
Mr Michael Speck

Clauses Noted: 1, 2

Publication: The Sunday Times


Mr Michael Speck, on behalf of Leadbolt Plc., complained to the Press Complaints Commission under Clauses 1 (Accuracy) and 2 (Opportunity to reply) about an article that contained a number of inaccuracies relating to the company's privacy policy for mobile phone users. The article stated that Leadbolt Plc. were being transmitted personal information, including phone numbers, but inaccurately stated that its own privacy policy prevented it from collecting such personal information.


The complaint was resolved when the PCC negotiated the publication of the following statement:

In an article about the transmission of personal data as a result of using mobile phone applications ("In a flash your details are on a server in Israel", News, March 4), we stated that LeadBolt, a Los Angeles-based internet advertiser, received the telephone numbers of handsets that used its services, despite its own privacy policy stating that it would not collect personal information of this type. LeadBolt has contacted us to make clear that it has two privacy policies; its mobile policy does notify users that it collects personal information, including telephone numbers.

Date Published: 04/05/2012

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