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Complainant Name:
MadBid.com

Clauses Noted: 1

Publication: Management Today

Complaint:

MadBid.com complained to the Press Complaints Commission under Clause 1 (Accuracy) of the Editors' Code of Practice about an article which discussed companies which were operating well in the recession. The complainant expressed concern about a suggestion that the company was "deliberately targeting Britain's poor". It also objected to a claim that the company "picked winners", explaining that its auction mechanism was externally audited and entirely fair.

Resolution:

The matter was resolved when the PCC negotiated the publication of the following clarification, as well as appropriate amendments to the online article:

'Our article of 31 October ‘Cashing in on the poor' stated that online auctioning company MadBid.com ‘picked winners' and was ‘deliberately targeting Britain's poor'. We would like to make clear that MadBid's auction mechanism is externally audited and that the company does not in any way pick winners or deliberately target the poor. We regret any confusion caused.'

Date Published: 01/04/2013



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