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Complainant Name:
The Natural Hydration Council

Clauses Noted: 1

Publication: Daily Mail

Complaint:

The Natural Hydration Council complained to the Press Complaints Commission under Clause 1 (Accuracy) of the Editors' Code of Practice about an article which reported on claims that bottled water was ‘less safe' than tap water.

Resolution:

The complaint was resolved after the PCC negotiated the publication of the following letter from the complainant:

The suggestion that bottled water is 'less safe' than the tap variety (Mail) is misleading. Bottled water has to comply with strict EU and national safety rules as well as industry guides to good hygiene and manufacturing practice.

It's frequently tested at source and bottling levels, and can't be sold until the results for each batch show it's safe. Every brand of natural mineral or spring water sold in the UK, undergoes thousands of tests a year to check it's pure. The water must originate from a natural, protected and identified underground source, be bottled at source and be safe to drink without treatment.

Producers protect the land from which they source it and ensure it's free from contamination, unpolluted and protected.

KINVARA CAREY, Natural Hydration Council, London W2.

Date Published: 28/03/2013



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