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Complainant Name:
Mr Samuel Davis

Clauses Noted: 1

Publication: Daily Mail

Complaint:

Mr Samuel Davis complained to the Press Complaints Commission about an article which was, in his view, inaccurate and misleading in breach of Clause 1 (Accuracy) of the Editors' Code of Practice.

The article reported on the condition known as Common Variable Immune Deficiency (CVID), and the complainant said the article's headline, as well as the inclusion of a photograph of a bag of blood, misled readers to think that the condition was treated with a blood transfusion.

Resolution:

The complaint was resolved when the PCC negotiated the amendment of the online article, so that it no longer included the disputed image. The newspaper also published the following clarification online:

For the avoidance of confusion, we are happy to make clear that CVID is treated with immunoglobulin G, which is a clear liquid, extracted from blood plasma.

Date Published: 04/09/2013



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