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Complainant Name:
Ms Jude Walker

Clauses Noted: 1, 10

Publication: Farners Weekly


Ms Jude Walker complained to the Press Complaints Commission that the newspaper had breached Clause 1 (Accuracy) and Clause 10 (Clandestine devices and subterfuge) of the Editors' Code of Practice. The newspaper had published a photograph of badgers in close proximity to cattle, in daylight, and the complainant considered this to be highly unusual behaviour for badgers. She said that it misleadingly suggested that there is frequent interaction between cattle and badgers.


The complaint was resolved when the PCC negotiated the publication of the following clarification both in print and on the newspaper's website:

"Farmers Weekly would like to clarify that this photograph showing badgers in a field in daylight with cattle was taken in a captive environment, at the Secret World Wildlife Centre, Highbridge, Somerset in 1989 and not on a farm.

The picture was purchased from a south west picture agency several years ago and used in innocence to illustrate coverage about Bovine TB.

It was never our intention to mislead readers.

This clarification follows a complaint made to the Press Complaints Commission."

Date Published: 13/06/2014

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