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Complainant Name:
Mrs Loretta Strong

Clauses Noted: 1

Publication: The Sunday Times


Mrs Loretta Strong of Arun Estate Agencies Limited - the parent company of Douglas Allen estate agency - complained to the Press Complaints Commission about an article which she considered to have been inaccurate and misleading in breach of Clause 1 (Accuracy) of the Editors' Code of Practice. The complaint believed that the article misrepresented Arun Estate's business practices.


The complaint was resolved when the PCC negotiated the publication of the following clarification:

"A report about the property market (Welcome to the jungle, Home, March 9) stated that Douglas Allen estate agency advocates selling by "informal tender", charges the purchaser a percentage fee based on the property's value and also "picks up the usual fee" from the seller. In fact, the agency only charges the seller a small administration fee of £150 plus Vat. We also accept that sale by tender is a legitimate marketing method. We are happy to clarify the position and apologise for the error and any embarrassment caused"

Date Published: 13/06/2014

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