Clauses Noted: 1
Publication: The Mail on Sunday
Mr Christoph Klingler, Managing Director of the company Yipiii, complained to the Press Complaints Commission that the newspaper had published an article reporting on the company's activities which contained numerous inaccuracies and was misleading in breach of Clause 1 (Accuracy) of the Editors' Code of Practice. The newspaper had already published a correction which itself contained inaccuracies.
The complaint was resolved when the PCC negotiated the publication of the following correction and apology:In a report (10 June) on the "winmarket" Yipiii Ltd, which offers a roulette game to win online shopping, we said we had 162 Â£1 plays but won only a Â£20 toy. In fact, the 162 plays included "free spins" won on previous plays and after our test, but before publication, a reporter won a Â£400 iPad with remaining credit. Players have an 85 per cent chance of a prize or further play and non-winning stakes can be used as discounts on purchases through the site. Users need to actively log in for the roulette wheel to appear when they are shopping. We apologise to Yipiii for not including this information in the article.
Date Published: 05/12/2012
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