Professional representatives

Janice Troup - Head of ITV Programme Publicity, Drama and Soaps


We have a hotline to the PCC! Maybe not exactly a hotline, but sometimes it feels that way. As the ITV Press Office which represents Coronation Street and Emmerdale in all press matters, we often fi nd an awful lot goes well, but there are occasions when inaccuracies creep into reporting and we feel the need to make our feelings known and clarify our position on behalf of the Company, the programme or an individual actor.

Wherever possible, clearly we'll attempt our own mediation, but if this fails to reach a satisfactory resolution and there's a fairly strong point still to be made we'll consult the Press Complaints Commission for impartial, informative, accurate and practical advice. No matter how convoluted the issue we'll work it through, consider all angles, repercussions and implications before deciding whether to proceed with a formal complaint. Consequently, we don't make a complaint lightly and really appreciate the conscientious and dedicated approach the PCC applies to resolving each complaint and the swift way in which the team liaises with newspapers to reach the root of a situation.

Over time we've had our fair share of complaints based on inaccurate reporting, privacy issues, harassment of high profile individuals, newspapers intent on revealing medical conditions and we've also had to protect bereaved actors at their most vulnerable times. Subsequently, much of the work we invest in these situations is unseen as newspapers accept that the Code of Practice is in place. We wouldn't be as successful in our daily work without the guidance of the PCC who strive to uphold fair, accurate and just reporting.